The Brand Is Built.
Who's Responsible for It Now?

Fractional Creative Direction is the alternative.

Who This Is For

You have a brand that's working. Maybe you're well-funded and pre-launch. Maybe you're doing $1M+ and growing fast. Maybe you're at $5M and about to hit your first major retailer. What you don't have is a senior creative voice making brand identity and packaging decisions every day.

HOW IT WORKS

We don't bill by the hour. We define what success looks like at the start of every quarter — and we build toward that.

Every engagement begins with a Quarterly Creative Brief — a 60-minute alignment session where we define the objectives, outputs, and success markers for the next 90 days. That document is the scope. That's what we deliver.

Every Fractional engagement is led by a senior Creative Director — Matthew Cave or a hand-selected senior Creative Director with the right category experience. If the fit isn't right after the first three months, we replace them with someone who is.

Engagements begin with a 3-month commitment. Month-to-month after that.

YOUR OPTIONS

MONTHLY FEE:

$4,500

Brand standards held. Packaging decisions made. SKU extensions kept on-brand. The Quarterly Creative Brief defines exactly what gets delivered in 90 days — no more, no less.

BEST FOR

Brands with an internal team making daily creative decisions that need a senior creative voice setting the standard and signing off on the work.

MONTHLY FEE:

$6,000

Everything in Anchor, plus active creative direction on new work — campaign materials, retailer decks, seasonal packaging, new SKU development. The quarterly brief expands — and so does the creative output.

BEST FOR

Brands with active creative output who need a senior CD leading the work, not just reviewing it.

MONTHLY FEE:

$9,000

Full creative partnership. Your CD — originating work, directing the team, attending retail and investor meetings. The quarterly brief covers the full scope of creative leadership for the brand.

BEST FOR

Brands scaling fast who need senior creative leadership at the decision-making level — present, accountable, and invested in where the brand is going.

WHAT YOU WALK AWAY WITH

Every engagement ends with a Living Brand System — so the brand keeps evolving after we're gone.

When the brand is ready for a full-time Creative Director, we'll help select the best one for the job.

OUR CASE STUDIES

Stevita Naturals: Three Years. One Trusted Partner.

Identity refresh, new product lines, new brand creation. Years of embedded creative direction — one relationship that kept the brand evolving.

Harmony Grown: A New Brand Built From the Inside Out.

Born from the Stevita partnership. Naming, identity, packaging system. What happens when your CD knows the business well enough to build something entirely new.

Hum Gum: From SteviaDent to Walmart.

A dated name and an invisible shelf presence. New name, new identity, new packaging system. Nationwide Walmart distribution followed.

Stand Out,

Stay True

BRAND IDENTITY & PACKAGING INSIGHTS FOR CPG LEADERS

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Compete at the next level. Stay true to what makes you distinct.

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