Engineered to scale

Rebuild

Complete Brand Transformation

INVESTMENT RANGE:

$180K-$360K+

Complete brand transformation for CPG leaders whose current brand architecture can't carry the next chapter. Acquisition, repositioning, or a strategic pivot that fundamentally changes what the brand needs to be — these aren't refresh moments. They're rebuild moments. We build from strategy through execution: positioning, naming, architecture, identity, packaging, and launch. Engineered for brands with the distribution, ambition, and capital to lead their category.

TIMING RANGE:

16-26 WEEKS

YOUR OPTIONS

Foundation

YOU GET

Complete brand strategy development

positioning, architecture, value proposition, competitive differentiation

New brand architecture and positioning

portfolio strategy, sub-brand relationships, naming conventions

Full visual identity system

logo, color, typography, graphic elements, pattern library

Packaging system design

8-10 SKUs with structural strategy and material specification

Comprehensive brand guidelines

covering primary brand applications and use cases

Internal brand alignment materials

leadership presentations, employee training decks, rollout plan

INVESTMENT:

$180K

TIMING:

16-18 WEEKS

BEST FOR

Well-funded brands at major inflection points — acquisition, significant repositioning, or a strategic pivot that requires rebuilding the brand architecture from the ground up.

Comprehensive

YOU GET EVERYTHING IN FOUNDATION PLUS

Full packaging system design

up to 12 SKUs with complete line architecture

Launch strategy and go-to-market materials

retail sell sheets, trade presentations, PR toolkit

Extended brand guidelines including voice, tone, messaging, and applications

covering brand applications across retail, D2C, and digital channels

INVESTMENT:

$240K

TIMING:

20-22 WEEKS

BEST FOR

Established brands with existing distribution undergoing complete repositioning — or preparing for acquisition, PE exit, or a market position that requires the full system rebuilt at once.

Premium

YOU GET EVERYTHING IN COMPREHENSIVE PLUS

Complete packaging line architecture

15+ SKUs with future innovation roadmap

Retail environment and merchandising design

shelf presence strategy, end cap direction, POS framework

Multi-channel launch campaign development

D2C, retail, social, PR, influencer strategy

Post-launch optimization support

60-day performance monitoring, refinement recommendations, strategic adjustments

INVESTMENT:

$360K+

TIMING:

24-26 WEEKS

BEST FOR

CPG leaders preparing for acquisition, national expansion, or category disruption who need comprehensive transformation with sustained strategic partnership. Best for brands targeting $50M+ revenue or preparing for a major exit.

Every engagement includes a Living Brand System — brand guidelines, Adobe CC Library, and AI tools your team needs to keep the brand consistent long after we're done.

Rebuild works best when the current brand architecture can't carry what comes next — and refinement won't close the gap. If you're not quite there yet:

Clarity

You need strategic diagnosis before committing to execution. Know exactly what to fix and why before investing in the next phase.

Evolution

Your positioning is solid but your brand expression hasn't kept pace — visual system, packaging, and identity built for where you're headed, not where you started.

Not sure which fits? That's exactly what a Brand Chat is for.

Cavehaus didn't just refresh Precon – they rebuilt it for a new era. Loyal customers are energized and retail doors are opening.

Frank Mertens

CMO – Precon
A nationwide Walmart win doesn't happen with a tired brand. Cavehaus gave us a new identity — and the results to prove it.

Tanya Kirkland

CEO – Hum Gum