Engineered to scale

Rebuild

Complete Brand Transformation

INVESTMENT RANGE:

$150K-$330K

Complete brand transformation for CPG leaders at major inflection points—new categories, acquisitions, or strategic pivots. We build comprehensive systems from strategy through execution, engineered for $50M+ scale.

TIMING RANGE:

16-26 WEEKS

YOUR OPTIONS

Foundation

WHAT YOU GET

Complete brand strategy development

positioning, architecture, value proposition, competitive differentiation

New brand architecture and positioning

portfolio strategy, sub-brand relationships, naming conventions

Full visual identity system

logo, color, typography, graphic elements, pattern library

Packaging system design

8-10 SKUs with structural strategy and material specifications

Comprehensive brand guidelines

60-80 pages covering all applications and use cases

Internal brand alignment materials

leadership presentations, employee training decks, rollout plan

INVESTMENT:

$150K

TIMING:

16-18 WEEKS

BEST FOR

Brands at major inflection points requiring complete transformation—new categories, acquisitions, or strategic pivots. Ideal for well-funded brands entering retail or established brands undergoing significant repositioning.

Comprehensive

WHAT YOU GET

Everything in Foundation

Full packaging system design

up to 12 SKUs with complete line architecture

Launch strategy and go-to-market materials

retail sell sheets, trade presentations, PR toolkit

Extended brand guidelines including voice, tone, messaging, and applications

100+ pages, omnichannel coverage

INVESTMENT:

$210K

TIMING:

20-22 WEEKS

BEST FOR

Established brands undergoing complete repositioning with existing distribution that needs comprehensive system transformation. Perfect for brands preparing for acquisition, PE exit, or category leadership positioning.

Premium

WHAT YOU GET

Everything in Comprehensive

Complete packaging line architecture

15+ SKUs with future innovation roadmap

Retail environment and merchandising design

end cap design, shelf presence strategy, POS system

Multi-channel launch campaign development

D2C, retail, social, PR, influencer strategy

Post-launch optimization support

60-day performance monitoring, refinement recommendations, strategic adjustments

INVESTMENT:

$330K

TIMING:

24-26 WEEKS

BEST FOR

CPG leaders preparing for acquisition, national expansion, or category disruption who need comprehensive transformation with sustained strategic partnership. Ideal for brands targeting $50M+ revenue or preparing for major exit events.