Stand Out, Stay True

Evolution

Comprehensive Brand Refresh

INVESTMENT RANGE:

$60K-$150K+

Comprehensive brand refresh for CPG brands whose positioning is solid but whose visual system, packaging, and identity haven't kept pace with where they're headed.

TIMING RANGE:

10-16 WEEKS

YOUR OPTIONS

Foundation

YOU GET

Visual identity refinement

logo evolution, color palette expansion, typography system

Updated brand system

core identity elements, application standard

Packaging evolution

5-7 SKUs with structural optimization and visual refresh

Digital design system foundations

for D2C platforms, social, digital touchpoint

Core brand guidelines

covering retail + digital applications

INVESTMENT:

$60K

TIMING:

10-12 WEEKS

BEST FOR

Brands that have outgrown their original identity but don't need complete repositioning. Visual modernization, packaging improvements, shelf impact and digital presence — without starting over.

Comprehensive

YOU GET EVERYTHING IN FOUNDATION PLUS

Messaging platform and brand voice development

positioning statements, value propositions, key messages

Packaging system design

10-12 SKUs with line architecture strategy

Digital brand system

web typography hierarchy, UI color rules, digital asset specifications for D2C and retail channels, and social media design direction

Unboxing/ecommerce packaging optimization

for D2C fulfillment and subscription models

Comprehensive brand guidelines

covering primary brand applications across retail and digital

INVESTMENT:

$90K

TIMING:

12-14 WEEKS

BEST FOR

Brands scaling from D2C to retail, retail to D2C, regional to national, or entering new categories — who need cohesive systems built for where they're actually going.

Premium

YOU GET EVERYTHING IN COMPREHENSIVE PLUS

Complete packaging architecture

15+ SKUs with full line strategy and future SKU planning

Brand launch campaign development

retail sell sheets, trade materials, launch assets

Retail environment and merchandising design

shelf presence optimization, POS materials

Post-launch optimization support

30-day check-in, performance review, refinement recommendations

INVESTMENT:

$150K+

TIMING:

14-16 WEEKS

BEST FOR

Established brands executing significant market expansion — major retail launches, category expansion, or omnichannel scale — who need the full system built at once.

Every engagement includes a Living Brand System — brand guidelines, Adobe CC Library, and AI tools your team needs to keep the brand consistent long after we're done.

Evolution works best when your positioning is solid but your visual system hasn't kept pace with where your brand is going. If you're at a different point:

Clarity

You need strategic diagnosis before committing to execution. Know exactly what to fix and why before investing in the next phase.

Rebuild

You're at a major inflection point. Acquisition, repositioning, or a strategic pivot where the current brand architecture can't carry what comes next.

Not sure which fits? That's exactly what a Brand Chat is for.

Our branding had become a bottleneck. Cavehaus modernized our look, honored our heritage, and opened doors to the right retailers.

Tanya Kirkland

CEO – Stevita Naturals
Cavehaus took Pip from startup look to a brand that commands attention – on shelf, online, and on a national stage.

Josh Pittman

Founder – Pip