Stand Out, Stay True

Evolution

Comprehensive Brand Refresh

INVESTMENT RANGE:

$60K-$150K

Comprehensive brand refresh for CPG brands that have solid positioning but need visual modernization, packaging improvements, and cohesive systems across channels. We elevate your brand presence while preserving valuable equity.

TIMING RANGE:

10-16 WEEKS

YOUR OPTIONS

Foundation

WHAT YOU GET

Visual identity refinement

logo evolution, color palette expansion, typography system

Updated brand system

core identity elements, application standards

Packaging evolution

5-7 SKUs with structural optimization and visual refresh

Digital design system foundations

for D2C platforms, social, digital touchpoints

Core brand guidelines

covering retail + digital applications, 30-40 pages

INVESTMENT:

$60K

TIMING:

10-12 WEEKS

BEST FOR

Brands with solid positioning that need visual modernization and packaging improvements for shelf impact and digital presence. Ideal for brands that have outgrown their original identity but don't need complete repositioning.

Comprehensive

WHAT YOU GET

Everything in Foundation

Messaging platform and brand voice development

positioning statements, value propositions, key messages

Packaging system design

10-12 SKUs with line architecture strategy

Digital brand system

D2C site design standards, email templates, social media guidelines

Unboxing/ecommerce packaging optimization

for D2C fulfillment and subscription models

Extended brand guidelines

retail, D2C, and digital applications, 50-65 pages

INVESTMENT:

$90K

TIMING:

12-14 WEEKS

BEST FOR

Brands scaling from D2C to retail, retail to D2C, or regional to national who need cohesive systems across all channels. Perfect for brands entering new distribution channels or expanding market reach.

Premium

WHAT YOU GET

Everything in Comprehensive

Complete packaging architecture

15+ SKUs with full line strategy and future SKU planning

Brand launch campaign development

retail sell sheets, trade materials, launch assets

Retail environment and merchandising design

shelf presence optimization, POS materials

Post-launch optimization support

30-day check-in, performance review, refinement recommendations

INVESTMENT:

$150K

TIMING:

14-16 WEEKS

BEST FOR

CPG leaders executing significant market expansion who need comprehensive transformation across all brand touchpoints. Ideal for established brands preparing for major retail launches or category expansion.