Know before you go

Clarity

Strategic Brand Assessment

INVESTMENT RANGE:

$21K-$42K

Strategic brand assessment for CPG brands preparing for retail expansion, M&A, or repositioning. We diagnose your current state, identify what's working and what needs attention, and provide a clear roadmap for your next evolution.

TIMING RANGE:

4-8 WEEKS

YOUR OPTIONS

Foundation

WHAT YOU GET

Comprehensive brand audit

current identity, packaging, messaging, positioning

Competitive landscape analysis

category benchmarking, market positioning gaps

Stakeholder interviews

1-3 key decision-makers

Strategic recommendations report

prioritized opportunities and risks

Strategic evolution roadmap

prioritized transformation opportunities with clear next steps

INVESTMENT:

$21K

TIMING:

4 WEEKS

BEST FOR

Brands that need strategic clarity before committing to larger evolution or transformation work. Ideal for funded startups preparing for retail expansion or established brands considering repositioning.

Comprehensive

WHAT YOU GET

Everything in Foundation

Extended stakeholder interviews

up to 5 total across leadership, sales, product teams

Market positioning and consumer insights research

target audience analysis, purchase behavior

Channel opportunity assessment

D2C, retail, or omnichannel readiness evaluation

Detailed phased implementation roadmap with priorities

12-18 month strategic plan

INVESTMENT:

$30K

TIMING:

5-6 WEEKS

BEST FOR

Brands navigating internal alignment challenges or needing deeper consumer/market understanding before moving forward. Perfect for brands with strong opinions but unclear direction.

Premium

WHAT YOU GET

Everything in Comprehensive

Category deep-dive and competitive trend analysis

emerging ingredients, packaging innovations, category shifts

Extended stakeholder interviews

up to 8 total including retail partners, investors, advisors

Strategic recommendations report

prioritized opportunities and risks

Omnichannel growth strategy

specific recommendations for D2C expansion, retail entry, or hybrid scaling

90-day sprint roadmap with milestones and success metrics

actionable next steps with clear KPIs

INVESTMENT:

$42K

TIMING:

6-8 WEEKS

BEST FOR

Brands preparing for significant change (M&A, new category entry, repositioning) who need strategic alignment across leadership before execution. Ideal for PE-backed brands or those preparing for acquisition.