Know before you go

Clarity

Strategic Brand Assessment

INVESTMENT RANGE:

$21K-$42K+

Strategic brand assessment for CPG brands at a crossroads. Most brands come in thinking they need new packaging and a logo refresh. Some do. But just as often, the visual voice is reading one tier below where the brand actually sits. Or the verbal tone hasn't kept pace with where the consumer has moved. Or the brand personality got diluted somewhere between D2C and retail. Clarity finds what's actually broken — before anyone spends budget building in the wrong direction.

TIMING RANGE:

4-8 WEEKS

YOUR OPTIONS

Foundation

YOU GET

Comprehensive brand audit

current identity, packaging, messaging, positioning

Competitive landscape analysis

category benchmarking, market positioning gaps

Stakeholder interviews

1-3 key decision-makers

Strategic recommendations report

prioritized opportunities and risks

Strategic evolution roadmap

prioritized transformation opportunities with clear next steps

INVESTMENT:

$21K

TIMING:

4 WEEKS

BEST FOR

Brands at a pivotal growth moment that need to know exactly what to fix — and why — before committing to the next investment.

Comprehensive

YOU GET EVERYTHING IN FOUNDATION PLUS

Extended stakeholder interviews

up to 5 total across leadership, sales, product teams

Market positioning and consumer insights research

target audience analysis, purchase behavior

Channel opportunity assessment

D2C, retail, or omnichannel readiness evaluation

Detailed phased implementation roadmap with priorities

12-18 month strategic plan

INVESTMENT:

$30K

TIMING:

5-6 WEEKS

BEST FOR

Brands with strong opinions but unclear direction — or internal alignment challenges that need resolving before execution begins.

Premium

YOU GET EVERYTHING IN COMPREHENSIVE PLUS

Category deep-dive and competitive trend analysis

emerging ingredients, packaging innovations, category shifts

Extended stakeholder interviews

up to 8 total including retail partners, investors, advisors

Omnichannel growth strategy

specific recommendations for D2C expansion, retail entry, or hybrid scaling

90-day sprint roadmap with milestones and success metrics

actionable next steps with clear KPIs

INVESTMENT:

$42K+

TIMING:

6-8 WEEKS

BEST FOR

PE-backed brands or those preparing for acquisition, repositioning, or significant market expansion who need strategic alignment across leadership before committing to execution.

Clarity works best when transformation is coming but the right path isn't yet defined. If you're already past that point:

Evolution

Your positioning is solid, but your brand expression hasn't kept pace — visual system, packaging, and identity built for where you're headed, not where you started.

Rebuild

You're at a major inflection point. Acquisition, repositioning, or a strategic pivot where the current brand architecture can't carry what comes next.

Not sure which fits? That's exactly what a Brand Chat is for.