Brand Transformation for CPG Leaders in Food, Beverage & Wellness

Whether your brand needs strategic clarity, comprehensive refresh, or complete transformation, we diagnose what's not working and prescribe the right path forward through our Evolve by Design™ framework.

Who We Serve

We partner with funded CPG leaders in food, beverage, and wellness who are scaling at pivotal growth moments—D2C to retail, regional to national, or launching with international ambition.

We specialize in brands across these categories:

Fresh produce (organic, regenerative, sustainable)

Functional beverages and wellness (THC, CBD, adaptogens, nootropics)

Cannabis and cannabis-adjacent innovation

Premium specialty foods and indulgent treats

Better-for-you snacks and functional wellness bars

Weight management solutions and supplement brands

Sustainable food and beverage systems

Our Collaborative Approach

I lead creative direction while orchestrating a circle of trusted specialists. This includes brand strategy with Julie Mantis (Partner at Chameleon Collective), packaging engineering, copywriting, and beyond.

This approach provides senior-level expertise without agency overhead, with teams curated specifically for your Modern Wellness brand evolution.