Brand Transformation
for CPG Leaders

Through strategic refreshes and complete rebrands, we've spent 30 years transforming overlooked brands into category leaders.

Who We Serve

We partner with funded CPG leaders in food, beverage, and wellness who are scaling at pivotal growth moments—D2C to retail, regional to national, or launching with international ambition.

We specialize in brands across these categories:

Fresh produce (organic, regenerative, sustainable)

Functional beverages and wellness (THC, CBD, adaptogens, nootropics)

Cannabis and cannabis-adjacent innovation

Premium specialty foods and indulgent treats

Better-for-you snacks and functional wellness bars

Weight management solutions and supplement brands

Sustainable food and beverage systems

Brands We've Transformed

Our Leadership

Matthew Cave

Founder & Creative Director

I founded Cavehaus after 30 years in brand design—now focused exclusively on transformation work for CPG leaders at pivotal growth moments with brands that are good for people, planet, and pets.

I started in CPG branding in 1999 pioneering fresh produce packaging, expanded through functional ingredients and cannabis innovation, and learned a critical lesson along the way: who we help matters as much as how we help them.

Today, I lead creative direction in partnership with brand strategist Julie Mantis (Partner at Chameleon Collective), orchestrating a circle of specialists to diagnose what's broken in brand systems, then prescribe the right path forward.

Prior to launching Cavehaus, I led CPG brand transformations as Creative Director & Brand Identity Designer with Chameleon Collective for nearly 7 years. Earlier experience includes senior roles at Freshmade and LPK—contributing to initiatives for brands like Kellogg's, Kraft, and Organic Valley—and founding my own design agency, Crave, where I pioneered fresh produce branding.

Through Cavehaus, I now dedicate this expertise exclusively to food, beverage & wellness brands—from regenerative agriculture and functional ingredients to cannabis innovation and sustainable systems.

When not designing or creating fine art, Matthew finds inspiration hiking and biking the trails around his Asheville home.

Julie Mantis

Brand Strategist

A seasoned brand strategist and senior leader at Chameleon Collective with two decades of leadership, Julie is a driving force behind Cavehaus's strategic clarity. Her expertise lies in helping ambitious food, beverage & wellness brands define precisely why they exist and articulate that core belief through powerful purpose, positioning, and messaging strategies. Julie's passion is to provide the foundational focus and inspiration that empowers creative teams to bring a brand's unique evolution to life, from initial concept through to impactful market execution.

Julie's extensive experience includes shaping significant brand and marketing transformations for an array of renowned clients such as Polaroid, Vera Bradley, Bugaboo, and World Airways. A key aspect of her work often involves embedding with client teams, developing their internal marketing capabilities through immersive training, customized frameworks, and identifying resource or capability gaps to ensure their teams thrive long-term.

Deeply believing that questioning "why" is a potent instigator of creative thinking, Julie excels at uncovering the vital connections between consumer, culture, and product. She facilitates immersive briefings and collaborative workshops designed to unlock compelling brand narratives.