Amplify Your Distinction

We evolve CPG brands that need to matter more. Through strategic refreshes and complete rebrands, we've spent two decades transforming the overlooked into premium players, startups into category disruptors, and heritage brands into modern leaders.

We combine strategic rigor with creative courage to craft distinctive brand strategies, compelling identities, and packaging systems that dominate shelves and drive purchase.

CPG Expertise in Your Sector

Food + Beverage

Health + Wellness

Sporting + Outdoor Gear

We blend strategic rigor with creative courage, distilling complex challenges into clear opportunities that amplify what makes your brand distinct.

We believe enduring brands are built on more than aesthetics; they emerge from the core narratives that create lasting audience connections.

CPG Brands We've Evolved

Our Leadership

Matthew Cave

Founder & Creative Director

With over two decades dedicated to CPG brand evolution, Matthew is the founder and creative force of Cavehaus. He specializes in transforming brand identities and packaging systems into compelling market presences designed to connect, engage, and inspire. Matthew's approach amplifies a brand's unique essence by uniting core principles with modern design sensibilities to forge deep consumer connections.

Prior to launching Cavehaus, Matthew led impactful CPG brand evolutions as a Creative Director & Brand Identity Designer with Chameleon Collective. His extensive earlier experience includes senior roles at renowned CPG design agencies Freshmade and LPK—contributing to initiatives for iconic brands like Kellogg's and Kraft—and founding his own successful design agency, Crave. Through Cavehaus, he now dedicates this deep expertise to guiding ambitious CPG brands toward their most resonant and successful next chapter.

When not designing or creating fine art, Matthew finds inspiration hiking and biking the trails around his Asheville home.

Julie Mantis

Brand Strategist

A seasoned brand strategist and senior leader at Chameleon Collective with two decades of leadership, Julie is a driving force behind Cavehaus's strategic clarity. Her expertise lies in helping ambitious CPG brands define precisely why they exist, then articulating that core belief through powerful purpose, positioning, and messaging strategies. Julie's passion is to provide the foundational focus and inspiration that empowers creative teams to bring a brand's unique evolution to life, from initial concept through to impactful market execution.

Julie's extensive experience includes shaping significant brand and marketing transformations for an array of renowned clients such as Polaroid, Vera Bradley, Bugaboo, and World Airways. A key aspect of her work often involves embedding with client teams, developing their internal marketing capabilities through immersive training, customized frameworks, and identifying resource or capability gaps to ensure their teams thrive long-term.

Deeply believing that questioning "why" is a potent instigator of creative thinking, Julie excels at uncovering the vital connections between consumer, culture, and product. She facilitates immersive briefings and collaborative workshops designed to unlock compelling brand narratives.