Stand Out,

Stay True

Brand Transformation for CPG Leaders
in Food, Beverage & Modern Wellness

D2C launches | Retail expansions | National scale

RECENT WIN: G.O.A.T. Foods | Oprah's Favorite Things 2025, 1M+ Customers →

Brand transformation for food, beverage & modern wellness brands at pivotal growth moments.

The tension every scaling brand faces: compete at the next level while staying true to what makes you distinct. This requires strategic transformation that modernizes without erasing, that creates brand presence without losing authenticity.

Whether you're scaling from D2C to retail, regional to national, or launching with international ambition, we partner with CPG leaders to build brands engineered for what's next.

OUR METHODOLOGY

Whether you need strategic clarity, comprehensive brand refresh, or complete transformation, our Evolve by Design methodology helps food, beverage & modern wellness brands compete at the next level without losing what makes them distinct.

OUR PROGRAMS

OUR CASE STUDIES

Regal Springs: Premium Tilapia for Modern Families

Transformed a commodity frozen fish product line into a premium offering through strategic repositioning and unified packaging design that elevated consumer appeal and strengthened shelf recognition.

Super Natural: From TuttiPuffs to Category Disruptor

Complete rebrand turning a struggling puffed snack into a punk-rock challenger brand, securing critical retail placement and immediate shelf impact in the competitive better-for-you category.

Stevita Hum: Sugar-Free Gum for Modern Retail

Transformed a dated natural gum brand into a modern shelf presence through complete rebrand, creating vibrant packaging that commands attention in competitive BFY and sugar-free categories.

BRAND TRANSFORMATION INSIGHTS FOR CPG LEADERS

Start With a Brand Chat

Compete at the next level. Stay true to what makes you distinct.

Connect

Surf